Lies a profound reverence for the intelligence of nature and its power to transform the skin. What began in 2021 as an intimate passion project has bloomed into a contemporary apothecary where ancient wisdom is refined by modern scientific reason. We do not merely create skincare; we compose holistic, small-batch formulas that bridge the gap between sacred traditions and advanced biotechnology.
About Us
THE FOUNDER'S JOURNEY
NAATO&CO was founded by Natasha Mendez, an apothecary, botanical skincare specialist, and aromatherapist whose life and lineage are steeped in the art of healing. Born in Venezuela and raised in Spain, Natasha’s vibrant Hispanic heritage instilled in her a deep connection to nature’s rhythms, while her family's lifelong embrace of Ayurvedic philosophy shaped her holistic worldview.
Driven by a true life-mission, Natasha fused her deep understanding of apothecary practices with the sacred texts of ancient Indian herbalism and traditional Ayurveda. Guided by the belief that skincare should be an immersive, uplifting experience, she meticulously studies and refines every single molecule. Natasha pairs these ancient, time-tested principles with contemporary, scientifically proven references, ensuring each botanical compound performs at its highest biological potential.
THE ANATOMY OF NAATO&CO
The name NAATO&CO is a poetic blueprint of our deepest values—a beautiful synthesis of human devotion, animal kinship, and global collaboration.
- NA – Natasha, our founder and visionary. Narcy, our founder's mom.
- A – And. The conjunction of unity.
- TO – Tofu, Natasha’s cherished feline companion, symbolizing the gentle heartbeat of the animal kingdom. • She is a true furball.
- &CO – The Company. A dedication to the collective of specialists, creatives and artisans whose hands help bring our botanical visions to life.