Our Story
Meet the skin gurus behind the brand. Our vision, values and philosophy
STORY
Naato&Co is made by the prime combination of Ayurveda with modern life. We cherished ancient techniques of herbalism, traditional Ayurveda-based and Holistic principles. We are dedicated to artisan Apothecary, hence offering premium and beneficial Ayurveda-oriented skincare products to offer you organic, pure, transparent and effective formulations.
As a family-owned business, we hand-craft each small batch product at our blessed skin-kitchen atelier.
We celebrate Joy, Love, Nature, Tradition and a strong belief in the Spiritual part that forms Life as a whole.
Natasha
VISION
We create magical beauty potions blessed by the power of nature.We hand-craft them with love and dedication, so you can benefit from this treasure of Mother Earth.
Our greatest reward is sharing it with you.
VALUES
''THE BEAUTY OF BALANCE:
OUR PHILOSOPHY''
Founded by Apothecary and Botanical skincare specialist from hispanic heritage, Natasha Mendez decided to create her own raw, pure and plant-based holistic skincare brand that is mindfully sourced.
Formulated by her apothecary and aromatherapy knowledge, grounded by her mindfulness and deep trust on the intelligence of nature, she decided to combine Indian ancient techniques of herbalism with the healing powers of traditional Ayurveda-based principles, which in her family is cherished so deeply.
Natasha embraced a journey that became a life-mission along with her mother. Naato&Co is a beautiful vibrant and uplifting brand where her passion is reflected in every single formulation, product and design.
‘The Beauty of Balance: Our Philosophy’
Naato&Co is committed to creating a sanctuary for your skin and your senses. We believe in the sophistication, elaborated and powerful science of Nature.
Our core is based on holistic ancient wisdom, the intelligence of plants, tradition and knowledge translated into our unique blends of natural ingredients that are designed to restore balance and promote radiant healthy skin. We study deeply each formula we create and improve it until we are able to develop a fully reliable and balanced product.
Our products are compatible with all skin types. They are extremely gentle on the skin since they don't contain any preservatives, fillers, parabens, phthalates, perfumes, petroleum, sulfates (SLS/SLES), silicones, palm oil, mineral oils, microplastic, micro-particles, nano zinc oxide, GMO, triclosan, triclocarban, hydroquinone, formaldehyde, talc, and alcohol.
In addition, our products are free of water. Since our ingredients aren't diluted, the evidence of the final result is a powerful, vigorous and formidable product. Instead, we use pure botanical ingredients such as raw butters, oils, essential oils, flowers and extracts, mineral clay and hydrosols.
Ayurveda says that the more we can use whole, plant-based ingredients, the better. Because of that, we curate the ingredients of our products from a network of fair-trade conscious and eco-based farmers to provide you with the best experience that you can offer to your skin.