Naato&Co was born in 2020 in the middle of a very epic time. Natasha, who comes from a Hispanic and Multicultural background, decided to start her own business, something she was eager to do for the longest time.

After working for most of her adult life as Digital Creative Designer for very important Corporations and Brands, she realized she was in the wrong side of the beauty world.

So she founded her own Ayurvedic & Holistic Skincare brand where the main ethical principles are respected, as they should be in the beauty industry. Naato&Co is formulated in-house from A to Z. No private labels of any kind, and committed to ethical ingredient sourcing.

She wanted to offer only the best quality products, carefully produced, handmade and in small batches. But also to find the perfect balance between effectiveness and pure clean non-toxic formulas. And that took a lot of trials and research, and years.

Naato&Co is a beautiful young and uplifting brand where Natasha's passion is reflected in every single formulation, product and packaging.

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''I'm very resilient and determined. No difficulties are impossible to overcome if you set your mind to do so. After I stumbled upon many  obstacles and set backs, I managed to achieve my final goal, the creation of Naato&Co. It's a matter of attitude and mentality. And that is what this brand is all about.''  - Natasha.